
These Terms of Service (the “Terms”) constitute a legally binding agreement between you (“Client” or “you”) and Qrave Media LLC, a Wyoming limited liability company (“Company,” “we,” “us,” or “our”), governing your purchase of, access to, and participation in the Company’s Lead Velocity System™ advertising program, licensing services, tools, technology, and related offerings (collectively, the “Service”).
By enrolling in the Service, providing payment information, completing a payment authorization, authorizing payment, or otherwise accessing or using the Service, you acknowledge that you have read, understood, and agree to be bound by these Terms.
The Company provides a done-for-you advertising and customer-acquisition system known as the Lead Velocity System™ (“LVS”).
LVS is an advertising licensing service through which the Company develops, configures, licenses, and manages advertising assets, technology, systems, and infrastructure designed to help businesses generate prospective customers and engage those prospects through two-way text conversations.
Unlike a traditional advertising agency arrangement in which a Client purchases ownership of custom advertising materials or pays solely for advertising management, the Service provides the Client with a limited license to use the Company’s advertising assets, technology, systems, intellectual property, and related infrastructure for as long as the Client maintains an active account in good standing.
The Service generally consists of three phases:
(a) Initial Setup Period, during which the Company builds and configures the Client’s advertising and customer-acquisition system;
(b) 14-Day Advertising and Performance Period, during which the Company runs the approved advertising campaign and measures Eligible Lead engagement for purposes of calculating the Performance-Based Setup Fee; and
(c) Ongoing Monthly Licensing Service, during which the Client continues to license and use the Company’s advertising assets, technology, systems, and management services on a month-to-month basis.
As part of the initial setup, the Company may provide, create, configure, or implement the following:
The Company will use commercially reasonable efforts to complete the initial setup described in Section 2.1 within approximately seven (7) days (the “Setup Period”).
The Setup Period begins after:
The Setup Period ends when the approved advertising campaign and associated LVS infrastructure are substantially ready to receive traffic.
Client-caused delays, delayed approvals, missing information, platform restrictions, advertising account restrictions, or other circumstances outside the Company’s reasonable control may extend the Setup Period.
Timely implementation depends upon the Client’s cooperation.
The Client agrees to promptly provide all reasonably requested information, account access, credentials, business materials, approvals, advertising permissions, and other items necessary for the Company to perform the Service.
The Company will not be responsible for delays caused by the Client’s failure to timely provide such items.
Participation in the Service is subject to successful authorization of a valid payment method for up to $3,000 before the Company begins performing setup work.
The authorization is used to verify that the Client’s payment method has sufficient available spending capacity for the maximum potential Performance-Based Setup Fee.
The authorization itself is not a completed charge or payment to the Company.
Depending on the Client’s bank, card issuer, or payment provider, the authorization may appear temporarily as pending and may temporarily reduce the Client’s available credit or available account balance.
The timing for release, expiration, or removal of any authorization hold is determined by the Client’s bank, card issuer, or payment provider and is outside the Company’s control.
If the authorization is declined or cannot be completed successfully, the Company is not required to begin work or provide the Service.
In addition to the verification authorization described above, the Client expressly authorizes the Company to charge the payment method on file for the final Performance-Based Setup Fee calculated under this Section 3 when that fee becomes due.
The final amount charged will be based solely upon the calculation described below and will not exceed $3,000.
The Company does not charge the Client an upfront setup or service fee before beginning the work described in Section 2.
The payment authorization described in Section 3.1 is not an upfront service fee.
The Client remains responsible for advertising spend and any other Client-paid costs described in these Terms.
After the initial setup is completed and the approved advertising campaign is launched, a fourteen (14) day advertising and performance measurement period will begin (the “Performance Period”).
During the Performance Period, the Company will:
The Company generally recommends a minimum Meta advertising budget of approximately $50 per day during the Performance Period.
Advertising spend is paid separately by the Client and is not paid to the Company as part of the Performance-Based Setup Fee.
Client-caused interruptions, failure to fund advertising, revoked account access, delayed approvals, or other Client-caused campaign interruptions may extend the Performance Period.
The maximum Performance-Based Setup Fee is $3,000.
The amount owed is determined by the percentage of Eligible Leads who become Engaged Leads during the Performance Period.
The fee is calculated as follows:
For example, if seventy percent (70%) of Eligible Leads become Engaged Leads:
The Client’s Performance-Based Setup Fee would therefore be $2,100.
If one hundred percent (100%) of Eligible Leads become Engaged Leads, the maximum fee is $3,000.
If zero percent (0%) of Eligible Leads become Engaged Leads, the Performance-Based Setup Fee is $0.
There is no minimum Performance-Based Setup Fee.
The Performance-Based Setup Fee will never exceed $3,000.
The Company may calculate the final fee to the nearest cent where the Engagement Rate results in a fractional percentage.
An “Eligible Lead” must:
Only Eligible Leads are included in the denominator used to calculate the Engagement Rate.
An Eligible Lead is considered an “Engaged Lead” when the lead sends an intentional response and participates in a two-way text conversation with the Client’s business or with the Company acting on the Client’s behalf.
Automated replies, delivery notifications, system-generated messages, and opt-out messages such as “STOP” do not count as engagement.
The Company cannot control whether an Engaged Lead ultimately purchases the Client’s product or service, schedules an appointment, attends an appointment, signs an agreement, or otherwise becomes a paying customer.
If 40 Eligible Leads are generated and all 40 become Engaged Leads:
If 40 Eligible Leads are generated and 28 become Engaged Leads:
If 40 Eligible Leads are generated and 20 become Engaged Leads:
If the campaign generates 50 total submissions, but:
those 10 submissions are excluded. The campaign therefore generated 40 Eligible Leads.
If 28 of those 40 Eligible Leads become Engaged Leads:
The Company will calculate the Performance-Based Setup Fee following completion of the Performance Period.
The Client authorizes the Company to charge the payment method on file for the calculated Performance-Based Setup Fee at that time.
For purposes of these Terms, if the calculated Performance-Based Setup Fee is $0, the fee will be deemed “processed” on the date the Company completes and records the final calculation.
The Performance-Based Setup Fee and monthly licensing fees do not include the Client’s Meta advertising spend.
The Client is solely responsible for maintaining sufficient funds in the applicable advertising account to run the approved campaign.
Unless otherwise expressly agreed in writing, any third-party costs incurred directly through accounts owned or controlled by the Client remain the responsibility of the Client.
Access to Company-provided iMessage technology, Company-provided phone-number infrastructure, CRM technology, landing-page infrastructure, and other Company systems may be included as part of the active LVS license as described in these Terms.
Text and electronic messaging may be subject to federal and state laws, regulations, carrier rules, platform requirements, and industry standards, including applicable requirements concerning consent, opt-outs, telemarketing, and electronic communications.
The Client is responsible for ensuring that its offers, advertising, lead-generation activities, and communications comply with applicable law.
The Client agrees that leads submitted through the Service must provide legally sufficient consent to receive the applicable communications.
The Company may implement consent language, opt-out mechanisms, messaging systems, and related compliance features, but the Company does not provide legal advice and does not guarantee that the Client’s specific use of the Service complies with every law applicable to the Client’s business, location, industry, or customers.
The Client shall not instruct the Company to send messages to persons who have not provided the required consent or who have opted out of further communication.
Following completion of the Performance Period and processing of the Performance-Based Setup Fee, the Service will automatically transition into the Company’s ongoing month-to-month advertising licensing service (the “Monthly License”), unless properly cancelled in accordance with Section 5.5.
The first recurring Monthly License billing period begins fourteen (14) days after the Performance-Based Setup Fee has been processed.
During the Monthly License, the Company may continue providing, licensing, managing, maintaining, developing, updating, or making available:
The Monthly License fee is based upon the Client’s then-current approved monthly Meta advertising budget.
The current pricing schedule is:
| Monthly Meta Advertising Spend | Monthly LVS Licensing Fee |
|---|---|
| Up to $3,000 | $500/month |
| $3,001–$5,000 | $700/month |
| $5,001–$7,500 | $900/month |
| $7,501–$10,000 | $1,200/month |
| More than $10,000 | Custom Pricing |
The applicable tier will generally be determined based upon the Client’s approved Meta advertising budget for the applicable billing period.
If the Client materially increases or decreases its advertising budget, the Company may adjust the applicable licensing tier for a subsequent billing period.
The Company may modify its licensing tiers, monthly fees, pricing methodology, included features, or usage limits from time to time.
Any such pricing change will apply prospectively to future billing periods after notice is provided to the Client.
Continued use of the Service after the effective date of a pricing change constitutes acceptance of the updated pricing.
The Client authorizes the Company to automatically charge the payment method on file for the applicable Monthly License fee on a recurring month-to-month basis until the Service is cancelled or terminated.
The Monthly License is billed every thirty (30) days. The first recurring billing date will occur fourteen (14) days after the Performance-Based Setup Fee is processed, and subsequent payments will automatically be charged every thirty (30) days thereafter until the Service is cancelled or terminated.
The Client agrees to maintain a valid payment method with sufficient available funds or credit.
If a recurring payment fails, the Company may suspend access to some or all of the Service until payment is successfully completed.
The Monthly License is provided on a month-to-month basis and does not require a long-term commitment.
The Client may cancel the Monthly License by providing at least fourteen (14) days’ written notice to the Company at the email address provided in Section 15.
Cancellation will take effect at the end of the applicable paid period following the required notice.
No prorated or partial refunds will be provided for unused days within a billing period.
Cancellation of the Monthly License terminates the Client’s license to use Company Assets as further described in Sections 8 and 12.
Because the initial setup is provided without an upfront service fee and the Performance-Based Setup Fee is calculated only after the Performance Period, amounts properly charged under Section 3 reflect work already performed and measured engagement performance and are non-refundable once charged.
Monthly License fees are also non-refundable once charged.
No prorated or partial refund will be provided for unused portions of a Monthly License billing period.
Any billing concern should first be submitted to the Company at the contact address listed in Section 15.
The Client agrees to:
During an active engagement, the Company may provide the Client with access to Company-controlled or Company-developed tools, systems, accounts, and assets, including:
Such access is provided solely as part of the Client’s active license.
The Client retains ownership of the Client’s pre-existing business accounts, including the Client’s Meta advertising account, and of the Client’s underlying business data.
The Client also retains ownership of its lead and customer contact data, subject to any rights required by the Company to process such information for purposes of performing the Service.
Upon written request made within thirty (30) days after cancellation, the Company will use commercially reasonable efforts to provide the Client with an export of available lead and customer contact information owned by the Client.
When the Service ends for any reason, the Client’s license to use all Company Assets immediately terminates at the conclusion of the Client’s applicable paid period, unless otherwise agreed in writing.
Upon termination, the Company may:
The Client must immediately discontinue all use of Company Assets after its license terminates.
The fact that an advertising creative, configuration, copy, image, video, script, landing-page element, or other Company Asset was customized specifically for the Client does not transfer ownership of that asset to the Client.
The Company does not guarantee any specific number of leads, appointments, customers, closed sales, revenue, profit, return on advertising spend, cost per lead, or other business outcome.
The performance-based pricing structure described in Section 3 is a method of determining the Company’s initial fee and does not constitute a guarantee of any particular business result.
Results may vary based upon numerous factors outside the Company’s control, including:
The Company’s role includes creating and managing advertising infrastructure and facilitating prospective customer conversations. The Company cannot control whether the Client ultimately converts a prospective customer into revenue.
The Client agrees to use the Service only for lawful business purposes and to conduct itself in a respectful and professional manner in interactions with the Company, Company personnel, and users of Company technology.
The Client shall not engage in harassment, abusive conduct, fraud, illegal activity, deceptive advertising, misuse of Company technology, circumvention of Company systems, unauthorized access, or other conduct reasonably determined by the Company to create legal, operational, reputational, or security risk.
The Company reserves the right to suspend or terminate the Service for violations of this Section.
Access to the Service, Company technology, Company Assets, systems, credentials, and related materials is granted solely to the Client for the Client’s authorized business use.
The Client shall not share credentials, grant unauthorized access, copy Company systems, or permit another agency, marketer, consultant, business, or third party to access or use Company Assets without the Company’s written permission.
The Client agrees to take reasonable precautions to protect confidential login credentials and Company technology.
All assets created, developed, configured, licensed, supplied, or built by the Company for or on behalf of the Client are and shall remain the sole and exclusive property of Qrave Media LLC.
These assets include, without limitation:
(collectively, the “Company Assets”).
This ownership applies regardless of whether a Company Asset existed before the Client enrolled, was created during the Client’s engagement, or was customized specifically for the Client’s business.
While the Client maintains an active account in good standing, the Company grants the Client a limited, non-exclusive, non-transferable, non-sublicensable, and revocable license to use applicable Company Assets solely for the Client’s own business in connection with the Service.
No ownership, title, copyright, intellectual property right, or permanent usage right transfers to the Client.
Unless expressly authorized by the Company in writing, the Client shall not:
Upon cancellation, nonpayment, suspension, or termination of the Service, the Client’s license to use Company Assets ends.
The Client must immediately stop using all Company Assets and, where applicable, remove or destroy any retained copies.
The Company may disable, remove, suspend, reclaim, or otherwise terminate access to Company-controlled Assets and infrastructure.
No Company Asset becomes the Client’s property because the Client paid a Performance-Based Setup Fee, Monthly License fee, advertising spend, or any other amount.
The Client agrees to first contact the Company at the address provided in Section 15 to attempt to resolve any billing concern before initiating a chargeback or payment dispute.
A properly calculated Performance-Based Setup Fee constitutes an authorized charge under these Terms.
Recurring Monthly License charges made in accordance with these Terms also constitute authorized charges.
Improper, fraudulent, or unjustified chargebacks or payment disputes may result in immediate suspension or termination of the Service, revocation of the Client’s license to Company Assets, collection activity, and pursuit of legal remedies available to the Company.
Nothing in this Section waives any non-waivable rights the Client may have under applicable law or applicable payment-network rules.
By using the Service, the Client grants the Company a non-exclusive, royalty-free license to use testimonials, feedback, voluntarily provided statements, advertising results, campaign results, and success stories provided or approved by the Client for marketing and promotional purposes.
The Client may revoke permission for future use of a voluntarily provided testimonial by notifying the Company in writing.
The Company may continue to retain historical internal records and data as permitted by applicable law.
For questions, support, cancellation notices, or billing concerns, please contact:
To the fullest extent permitted by applicable law, the Company shall not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages arising out of or relating to the Service, including loss of profits, loss of revenue, lost business opportunities, business interruption, lost data, advertising losses, or economic loss.
To the fullest extent permitted by applicable law, the Company’s total aggregate liability arising out of or relating to the applicable Service shall not exceed the total amount actually paid by the Client to the Company for the applicable Service giving rise to the claim.
Any dispute arising out of or relating to these Terms or the Service shall be resolved exclusively through binding arbitration conducted in the State of California in accordance with applicable arbitration rules.
Each party shall bear its own attorneys’ fees and legal costs unless otherwise required by applicable law or determined by the arbitrator.
The Company may update these Terms from time to time.
The “Last Updated” date above reflects the most recent version.
Material changes affecting pricing, licensing rights, or recurring payment obligations will apply prospectively as provided in these Terms or applicable law.
Continued use of the Service after an updated version becomes effective constitutes acceptance of the updated Terms to the extent permitted by applicable law.

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